Browse Title Index

Issue Title
Vol 16 (2015) Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi Abstract   PDF
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin
Vol 16 (2015) Impact of the Product Packaging on the Consumer Buying Behavior Abstract   PDF
Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf
Vol 17 (2015) Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi Abstract   PDF
Uzma Naz Samreen Lohdi
Vol 18 (2015) Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management Abstract   PDF
Ghazala Shaheen
Vol 18 (2015) Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan Abstract   PDF
Ishtiaq Ahmed Malik
Vol 18 (2015) Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan Abstract   PDF
Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen
Vol 19 (2016) Impact of Labeling and Packaging on Consumer Buying Behavior Abstract   PDF
Shaista Kamal Khan
Vol 20 (2016) Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness Abstract   PDF
Sonika Harjot Singh
Vol 22 (2016) Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan Abstract   PDF
Rizwan Khalid
Vol 25 (2016) Impact of Corporate Governance on Firm Financial Performance in Financial Sector Abstract   PDF
Muhammad Azam
Vol 25 (2016) Impact of Brand Recall on Customer Purchase Intention Abstract   PDF
Bilal Ahmed Memon
Vol 27 (2016) Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) Abstract   PDF
Apuke Destiny Oberiri
Vol 31 (2017) Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi Abstract   PDF
Aurangzeb .
Vol 31 (2017) Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior Abstract   PDF
Yasir Karim
Vol 36 (2017) Impact of Marketing Strategies on the Performance of Soft-Drinks Manufacturing Companies in North-Central, Nigeria Abstract   PDF
Ojoma John Sunday, Bello Ayuba
Vol 37 (2017) Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc) Abstract   PDF
Vol 41 (2017) Impact of Print Advertising on Brand Image and Consumer Abstract   PDF
Aziz Ahmed Chaudhry
Vol 43 (2018) Impact of the Extended Marketing Mix elements on Customer Service in the Insurance industry in Botswana Abstract   PDF
Douglas Chiguvi, Zenzo. D. Dube
Vol 48 (2018) Impact of E-Marketing on Consumer Buying Behavior Abstract   PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Meshari Abdullah Alayed
Vol 51 (2018) Impact of Transformational Leadership on Job Satisfaction in Public Sector Institutions of Pakistan Abstract   PDF
Rizwan Khalid
Vol 63 (2019) Impact of Service Quality on Customer Satisfaction in Insurance Companies: A Study Conducted on Wolaita Zone Abstract   PDF
Dawit Dalega
Vol 64 (2020) Impact of One Stop Shops on Consumer Buying Pattern Abstract   PDF
Baseera Hashmi
Vol 49 (2018) Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior Abstract   PDF
Ronald ., Amelia ., Yolanda Soedibyo
Vol 17 (2015) Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria Abstract   PDF
Vol 17 (2015) Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices Abstract   PDF
Ojo J. F., Ayoola F.J
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