Browse Title Index

Issue Title
Vol 44 (2018) How A Born Global Firm Does Its International Marketing Through Social Media Abstract   PDF
Anayat Ali
Vol 68 (2020) How Consumers’ Make Purchase Decisions with the Use of Reference Points Abstract   PDF
Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo
Vol 10 (2015) Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) Abstract   PDF
Mathenge Paul Maina, Francis Ofunya Afande
Vol 1 (2013) Impact of Country-of-Origin on Product Purchase Decision. Abstract   PDF
Asad Javed, Syed Amjad Farid Hasnu
Vol 4 (2014) Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market Abstract   PDF
Masoud lajevardi
Vol 6 (2015) Impact of Entrepreneurship Education on Intention and Desire for Venture Creation: An Empirical Study of Entrepreneurs and Non Entrepreneur Graduates Abstract   PDF
Muhammad Ilyas, Ayesha Zahid, Muhammad Rafiq
Vol 10 (2015) Impact of Product Packaging on Consumer Perception and Purchase Intention Abstract   PDF
Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad
Vol 11 (2015) Impact of Personal Branding on Career Development in Pakistan Abstract   PDF
Anum Fatima, Ali Arslan Zaki
Vol 11 (2015) Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success Abstract   PDF
Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif
Vol 12 (2015) Impact of Brand Extension and Brand Image on Brand Equity Abstract   PDF
Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal
Vol 12 (2015) Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) Abstract   PDF
Fatima sajjad
Vol 12 (2015) Impact of Brand Awareness and Loyalty on Brand Equity Abstract   PDF
Muhammad Asif
Vol 14 (2015) Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia Abstract   PDF
Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa
Vol 14 (2015) Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) Abstract   PDF
Muhammad Azmat Abdul Sami Lakhani
Vol 15 (2015) Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies Abstract   PDF
Ghaleb M. Al-Bostanji
Vol 15 (2015) Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant Abstract   PDF
Neeraj Mathur Archi Mathur
Vol 15 (2015) Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan Abstract   PDF
Faheem Ahmed
Vol 15 (2015) Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention Abstract   PDF
Waqas Mehmood Waqas Mehmood
Vol 16 (2015) Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani
Vol 16 (2015) Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi Abstract   PDF
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin
Vol 16 (2015) Impact of the Product Packaging on the Consumer Buying Behavior Abstract   PDF
Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf
Vol 17 (2015) Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi Abstract   PDF
Uzma Naz Samreen Lohdi
Vol 18 (2015) Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management Abstract   PDF
Ghazala Shaheen
Vol 18 (2015) Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan Abstract   PDF
Ishtiaq Ahmed Malik
Vol 18 (2015) Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan Abstract   PDF
Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen
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