Factors Affecting Impulse Buying Behaviors in Shopping Malls: Evidence from Bahawalpur Region, Pakistan

Abstract

Impulse buying or impulse purchase describes the behavior of buyers or shoppers who buy things from stores that are not preplanned to buy. Instant purchased is named as impulse buying. This paper is an attempt to find out what factors affect most on impulse buying behavior in Bahawalpur Division. Through this study impact of variables is analyzed like Store Atmosphere, Point of Purchase Display, Promotional Activity, and Payment Facility. This study is based on primary data collected from Bahawalpur with the help of structured questionnaire. Data analysis has been done with the help of SPSS software, correlation and regression analysis. This study is based on a Quantitative research.  By analyzing all the data it is found that if store atmosphere is neat, point of purchase display is attractive, promotional activities are influencing and payment facilities are provided then these will promote more impulse buying.