Impact of Brand Awareness and Loyalty on Brand Equity

Abstract

The objective of our research is to know the factors that impact on brand equity. The study considered the brand awareness and loyalty of brand, to search out that how these influence the brand equity. The study was based on the primary which gathered from 200 respondents by means of a questionnaire. The application of random sampling technique are used and statistical tool like SPSS software was used for checking the reliability of questionnaire and for revealing the result of this research the correlation analysis are used. The research result indicates that the brand awareness and loyalty influence the brand equity. Main focus of every business is the customer attraction, the findings and recommendation of this research will help the managers to develop insight of research factors about the brand equity.

Keywords: brand awareness, brand loyalty, brand equity