Vol 26 (2016) Journal of Marketing and Consumer Research

Vol 26 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Market Prices of Selected Agricultural Commodities in Akwa Ibom State (1996-2014) PDF
Ekanem Abasiekong Etuk, Mfonobong Okokon Effiong 1-6
Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia PDF
Dawit Setegn Hailegiorgis 7-16
An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria PDF
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M 17-22
Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) PDF
Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana 23-30
Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak 31-39
An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan PDF
Muhammad Mehtab Qureshi 40-58
The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya PDF
Ojala Daphen Otieno 59-64
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana PDF
Hayford Amegbe 65-72
Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry PDF
Chepkwony Joel 73-84
Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study PDF
Abu Sadat Mohammed Sayem 85-98
Analysis of Potato Seed Tuber Value Chain: Implication for Private Sector Development: The Case of Small Scale Farmers in Jeldu District of West Shewa Zone, Oromia, Ethiopia PDF
Getachew Biru 99-111
The Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Humaira Mansoor Malik 112-127

 

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Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

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ISSN 2422-8451

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Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

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ISSN 2422-8451

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Vol 23 (2016) Journal of Marketing and Consumer Research

Vol 23 (2016)

Table of Contents

Articles

A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha PDF
Sathya Swaroop Debasish, Sujit Kumar Prusty 1-10
Factors Affecting Farmers’ Coffee Market Outlet Preference in Southwest Ethiopia: Survey Result of Coffee Potential Districts of Jimma Zone PDF
Solomon Asefa 11-22
A Model for Building and Implementing Customer Value Co-creation Agendas PDF
Remy Nyukorong 23-32
Review on Challenges and Opportunities of Honey Marketing in Ethiopia PDF
Getahun Tekle 33-37
The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) PDF
Filda Rahmiati 38-45
Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption PDF
McLeish Ukomatimi Otuedon 46-56
Macroenvironmental Factors Affecting the Choices of Mobile Phone Subscribers: Evidence from Saudi Arabia and Yemen PDF
Nabil Mohammed Abdo Alabsy 57-62

 

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Vol 22 (2016) Journal of Marketing and Consumer Research

Vol 22 (2016)

Table of Contents

Articles

Agency Problems, Product Market Competition and Dividend Policies in Pakistan PDF
Muhammad Rizwan Ullah 1-6
Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia PDF
Hanfere Mohammed 7-24
Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study PDF
Jasmine Simi A.H Hrishika S 25-29
Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan PDF
Rizwan Khalid 30-37
A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity PDF
Vahid reza mirabi Masoud lajevardi 38-43
Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing PDF
Bandar Khalaf Alharthey 44-50
Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana PDF
Muluneh Bekele Kebenu Feyisa, Shimelis Getu 51-58
Market Marginal Analysis of Peas in Khyber Pakhtunkhwa PDF ()
Aasif Awan Syed Asghar Ali Shah 59-67
The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh 68-81
Investigating the Sensorial Marketing Methods in UK Clothing Retail Sector PDF
Muhammad Sajid Saeed, Mahsan Alsaiary, Iffat Batool 82-89
The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool 90-97
Assessments of Cereal Marketing System in Borana Zone, Southern Ethiopia PDF
Dirriba Mangistu Tamiru Amanu 98-102
Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain PDF
Mohamed Atteia 103-114

 

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Vol 21 (2016) Journal of Marketing and Consumer Research

Vol 21 (2016)

Table of Contents

Articles

The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City PDF
Suparman Ali 1-13
Economic Analysis of Banana Production under Contract Farming in Sindh Pakistan PDF
Irfana Noor Memon 14-21
The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) PDF
Ali Falah al-zoubi 22-40
Determinants of Market Participation among Kocho Producers in Hadiya Zone, Southern Region, Ethiopia PDF
Nuri Lefebo 41-49
Determinant Factors of Satisfaction and the Implications to Customer Loyalty of Syariah Public Bank in Malang Indonesia PDF
Erni Susana, Widji Astuti, Achmad Firdiansjah 50-59
The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities PDF
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad 60-66
Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention PDF
Farshad faezy razi Masoud lajevardi 67-73

 

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Vol 20 (2016) Journal of Marketing and Consumer Research

Vol 20 (2016)

Table of Contents

Articles

An Analysis of Service Quality for Customer Satisfaction at Tanzania Posts Corporation PDF
Antony Nyangarika 1-12
Assessment of Butter Marketing System and Supply Chain in Case of Damot Woyde Woreda, Southern Ethiopia PDF
Amistu K 13-20
E-Ordering and E-Informing on Supply Chain Performance in Retail Marketing Outlets in Kenya PDF
Joel Kipkemboi Chepkwony, Charles Lagat 21-26
Market Orientation and Firm Performance in Fruit Exporting Companies in Nairobi City County in Kenya: An Empirical Review PDF
James Kimutai Yabs, Emmanuel Awuor 27-34
Exploring Service Quality, Switching Barriers and Customer Loyalty: Mediating Role of Switching Barriers PDF
Nirbhay Krishna Varshney 35-39
Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness PDF
Sonika Harjot Singh 40-47
An Analysis of Internet Banking Service Quality Affecting Customer Satisfaction with a focus on United Commercial Bank Limited in Bangladesh PDF
Suman Prosad Saha 48-63
Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective PDF
Muhammad Alshurideh 64-69

 

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Vol 17 (2015) Journal of Marketing and Consumer Research

Vol 17 (2015)

Table of Contents

Articles

Advertisement for Communication Effecting Consumer Behavior PDF
Uma Shankar Singh, Osman Sahin 1-11
Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi PDF
Javeria Aslam, Samreen Lodhi 12-19
Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie 20-31
Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan PDF
HIRA ASHFAQ 32-41
Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria PDF
EBITU, EZEKIEL TOM 42-48
Investigating Relationship between Brand Image, Price Discount and Purchase Intention PDF
Farshad Faezy Razy, Masoud Lajevardi 49-56
Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model PDF
Ali Faez, Masoud Lajevardi 57-64
Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar 65-79
Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi PDF
Uzma Naz Samreen Lohdi 80-87
The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach PDF
Ahmad Khaldi 88-97
Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability PDF
Masoud lajevardi, Ali Faez 98-106
The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) PDF
M.D. Imobighe 107-112
Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices PDF
Ojo J. F., Ayoola F.J 113-133

 

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Vol 15 (2015) Journal of Marketing and Consumer Research

Vol 15 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment PDF
Aigbomian, Sunny Ewan, Oboro, Oghenero Godday 1-4
Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim 5-15
Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 16-33
Determinants of the Volume of Market Surplus of Forest Coffee Produce and Price Received by Coffee Farm Household in Essara Woreda, the Cause of Dawuro Zone, Southern Nation Natonalits and Peoples Region, Ethiopia PDF
Alemayehu Asfaw Amamo 34-62
Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria PDF
F.U. Agbo, B.B. Usoroh 63-70
Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies PDF
Ghaleb M. Al-Bostanji 71-81
Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant PDF
Neeraj Mathur Archi Mathur 82-86
Destination Brand Equity in Tourism Context: Evidence on Iran PDF
Masoud lajevardi 87-102
Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry PDF
Mohamed Atteia Sayed 103-112
Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan PDF
Muhammad Naeem 113-120
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior PDF
Moin Ahmed Moon 121-131
Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India PDF
K. Pongiannan S. Sivaneshwaran 132-140
Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones PDF
Salma Bibi 141-153
Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan PDF
Faheem Ahmed 154-159
Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). PDF
Rana Muhammad Shahid Yaqub 160-173
Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention PDF
Waqas Mehmood Waqas Mehmood 174-186
Explication of the need for developing Marketing Function of Professional Service Organizations PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie 187-195
Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. 196-207

 

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