Ethics in Television Commercials (TVCs): Are We Being Informed or Cheated? (A Case Study on Bangladesh)

Abstract

The nature and medium of advertisement has changed day by day. Now-a-days advertisement has created a buzz. Everything is introduced by advertisement. Goods, services or ideas etc. are promoted through advertisement. TVC or Television Commercial is a big medium of advertisement and most of the persons get influenced by advertisement. So ads should hold an ethical issue that will make sure that everybody must know something from those. So, there should have a message in every TVC. The relationship between ethics and advertisement is in questionable situation now-a-days. Bangladeshi TVC and their ethics are discussed on this paper. Many marketers use ethical issues and many just mislead people. The aim of this paper is to identify the outcome of advertisement; are they informing us or cheating us? Are they using rules of ad by GOVT.? Most of the marketers are not following ethical issue of ad. They just want to make ad popular at any cost. But some are different and I have found it by this analysis.

Keywords: Advertisements, TVC (Television Commercial), ethics, marketers, appeal, TV