The Relationship between Internal Marketing Practices and Job Satisfaction in Four and Five-Star Hotels in Dead Sea, Jordan

Abstract

Reward system, development, internal communication and job satisfaction are key elements of internal marketing in four star hotels in the Dead Sea, Jordan. From an adapted questionnaire a total of 263 respondents’ questionnaire were analysed using SPSS. The result of this study indicated the internal communication had the highest effect on job satisfaction followed by development and reward system. Hence, internal marketing elements have relations and effect on job satisfaction. In view of the results suggestions were made which will help key decision makers in taking into cognizance the most important internal marketing factors that can improve employee behaviour over time. Issues for future research were also noted.

Keywords: Internal Marketing, Reward System, Development, Internal Communication, Job Satisfaction.