The Impact of Corporate Social Responsibility on Organisational Performance: A Case Study of Vodafone Ghana Limited

Abstract

Corporate Social Responsibility has greatly contributed to the success of various corporate institutions in the western world. While the concept is widely recognized as being of significant strategic value to organizations, that seems not to be the case in Ghana, where the focus of most firms is on achieving profit without taking into consideration the needs of stakeholders. This study therefore seeks to address the issue by assessing the impact of Corporate Social Responsibility on organizational performance. The research was descriptive. Primary data were captured through the use of questionnaires administered to management and staff of Vodafone Ghana ltd. Target population of the study was made up of management and staff of Vodafone Ghana ltd. (20) respondents was randomly selected among management and staff through simple random sampling technique. The study revealed that the company engages in CSR programmes because it wants to create an image of a good corporate citizen. It was concluded that CSR has a substantial and positive impact on all performance indicators used in the literature review which are: finance, organizational performance overtime, reputation, employee commitment and brand differentiation. It was therefore recommended that companies should identify their stakeholders’ needs before taking CSR initiatives; also top management must understand the strategic financial benefits of CSR activities and include CSR initiates in their strategic plans.

Keywords: Corporate Social Responsibility, Organizational Performance, Good Corporate Citizen, Brand Differentiation.