Prospects and Challenges of Green Marketing in Bangladesh

Abstract

Green marketing is a latest addition in the field of business. Consumers are now very much careful due to information and communication technology in choosing products. Food scientists are also helping the marketers to develop green products. Green marketing is a popular concept in recent times. This concept is expanding not only in asia but also around the world. There is a huge prospect of green marketing in Bangladesh. Green marketing is the ethical marketing considering the environment that ensures safety of the consumers. It can bring new dimension in the field of business with proper implementation of green marketing policies and strategies.

Keywords: Green Marketing, Marketing mix, Business environment.