The Impact of Banking Service Quality on the Financial Performance of Saudi Commercial Banks
Abstract
This study aims to identify the extent of application banking service dimensions in Saudi commercial banks and the impact of this application on their financial performance, with the identification of the adoption possibility of new marketing mechanism from these banks to improve performance and make it a competitive advantage for them compared to other banks , and the results of the study were as follows:
There is a strong statistically significance correlation between the principles of banking service quality on one hand and the indicators of financial performance in the Saudi commercial banks on the other hand, except the credibility principle , The strongest correlation relationship is for responsiveness principle and the least one is for reliability principle on financial performance , the study indicated that there is a correlation ralationship between the principles of banking service quality on one hand and the indicators of financial performance in saudi commercial banks on the other hand, except liquidity indicator , as the study indicated that there isnot correlation relationship between the variables of service quality principles , The strongest relationship is for activity indicator and then for profitability indicator , and the least one is for liquidity indicator with the principles of banking service quality , depending on the study sample's point of view.
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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