The Impact of Banking Service Quality on the Financial Performance of Saudi Commercial Banks

Abstract

This study aims to identify the extent of application banking service dimensions in Saudi commercial banks and the impact of  this  application on their financial performance, with the identification of the adoption possibility of new marketing mechanism from these banks to improve performance and make it a competitive advantage for them compared to other banks , and the results of the study were as follows:

There is a strong  statistically significance correlation between  the principles of  banking service quality on one hand and the indicators of financial performance in the Saudi  commercial banks on the other hand, except the credibility principle  , The strongest correlation relationship is for  responsiveness principle and the least one is for reliability principle on financial performance , the study indicated that there is a correlation ralationship between the principles of banking service quality on one hand and the indicators of financial performance in saudi commercial banks on the other hand, except liquidity indicator , as the study indicated that there isnot correlation relationship between the variables of service quality principles  , The strongest relationship is  for activity indicator and then for  profitability indicator ,  and the least one is  for liquidity indicator with the principles of banking service quality ,  depending on the study sample's  point of view.