Using Technology Acceptance Model in Understanding Academics' Behavioral Intention to Use Blackboard Learning Management System

Abstract

This paper tried to examine the academics' acceptance for the use of Blackboard learning management system using Technology Acceptance Model (TAM) as an analysis approach. Four factors of TAM namely Perceived Ease of Use, Perceived Usefulness, Attitude, Behavior Intention, and Perceived convenience  as an additional factor were used as the evaluation model factors to measure the academics’ technology acceptance and a total of six hypotheses were proposed. An online questionnaire was conducted to extract the information from academics of Najran University (NU) and a total of 157 respondents were collected. Our findings illustrated that the five factors mentioned have inter correlated effect to explain the academics’ behavior and Perceived convenience was determined as the key factor.

Keywords: Blackboard Learning Management System (BbLMS), Technology Acceptance Model (TAM), Saudi Arabia.