The Promotion of Democratic Behavior and the Role of Media

Abstract

This study is conducted to measure the influence of social media over the democratic behavior of the students. Social media is the main component of political participation in democratic societies and the study of democratic behavior is a highly specialized sub-field in political and social science. The study was concerned with the reasons that to what extent the social media play a significant role in promoting the democratic behavior of the students. The main objectives of the present study were to find out the factors like the social media which affect the democratic behavior of the students in Gomal University. A sample of 70 respondents (students) was selected by simple random technique from Gomal University, Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan. Specifically, this study explored the relationship of democratic behavior with social media and the other factors that had strong effect on democratic behavior. The results of the present study showed a diverse response of the student regarding the impact of social media on the democratic behavior.