A Study of Cross Cultural Communication Strategy: Case of Marriott Hotels & Resorts

Abstract

As time goes by, the importance of internationalization and globalization has increased at a faster rate where very few companies have successfully survived and maintained its position by understanding the cross cultural management. Even if organizations or businesses are working within the country with culturally diverse workforce, it is a challenge for them to identify growth opportunities by working collaboratively. This is because working with diverse cultural workforce increases work exposure as new methods that are used in other cultures to do the same task is introduced. Moreover, by working in a cross-cultural surroundings, it is important for the business organizations to aware themselves of how different culture and people from that culture influences the organization. In addition, the organizations must pursue effective leadership approach to motivate employees. The organizations as leaders must have ability to understand the actual definition of diversified cultural coworkers so that they could practically implement it well. This paper discusses Marriott Hotels & Resorts’ cross cultural management as it is an international organization and deals with people across cultures on a routine basis. The paper initially provides an overview of the Marriott Hotels & Resorts. Then the paper discusses leadership, motivation and management at Marriott Hotels & Resorts. Finally, the paper concludes and proposes few recommendations.

Keywords: Company, Motivation, Marriott Hotels & Resorts, leadership, Service quality