Prosocial Behaviour of Front-Line Employees in the Jordanian Hotels Industry

Abstract

The Jordanian tourism industry has been booming swiftly in the last three decades. The development and sustainability of employees’ prosocial behaviour in tourism and hospitality industry is becoming increasingly difficult to achieve in a competitive environment, and remains ambiguous regarding its underlying determinants. However, this study attempts to measure the influencing factors of prosocial behaviour of front-line employees in Jordanian tourism and hospitality industry as a whole. More specifically, the current study has been carried out in order to develop and validate a proposed model of predicting prosocial behaviour of the employees working in hotels. To measure the factors of prosocial behaviour as the objective of the study, there were five primary hypotheses developed to fulfil the objectives of this quantitative research, where a questionnaire was used for collecting the required data. A total of 180 respondents were taken as a sample for the current study. Exploratory Factor Analysis (EFA) followed by the hypotheses testing was carried out to achieve the research objectives. The results show that, employee empowerment influences positively on self-efficacy and prosocial behaviour, but not on the organizational commitment. The organizational commitment and self-efficacy influence positively on prosocial behaviour in Jordanian tourism industry. Moreover, the current study would be evidently helpful for the academicians as well as the policy makers of Jordanian tourism and hospitality industry.

Keywords: Prosocial Behaviour, Tourism and Hospitality Industry, Jordan