The Approach to Accelerate Collaborative New Product Development Process through Managing Knowledge Sharing Behaviors

Abstract

Knowledge sharing plays a critical role in collaborative new product development (Co-NPD) process. Through knowledge sharing, the excessive revenue of participants in Co-NPD can be easily realized. The research literature shows the way actors create a knowledge-sharing environment to create new products is a quality indicator of Co-NPD. This study summarizes which factors influence the knowledge sharing behaviors in Co-NPD, and it analyzes knowledge sharing behaviors among enterprises in Co-NPD process by evolutionary game theory. The conclusion indicates that the initial value and change tendency of revenue function parameters of knowledge sharing in Co-NPD process affects the choice of knowledge sharing strategy. According to the findings, the governance mechanism for promoting knowledge sharing is expounded to create a high performance of new product development collaboratively. The significance of the results is to help all participants achieve the expected maximum utility in the Co-NPD process by knowledge sharing behaviors.

Keywords: collaborative new product development; knowledge sharing; evolutionary game theory; governance mechanism