Impact of Price Hike over Lower Middle Class: A Case Study on Dhaka Metropolitan Area and Sylhet Division of Bangladesh

Abstract

This paper is the outcome of a research conducted to analyze the impact of price hike over lower middle class people. The paper has been divided into two major sections, namely, Theoretical over view and the Research. The section called Theoretical over view consists of detailed information regarding pricing strategy, price changes as well as pricing policy. The section called The Research consists of the Introduction containing Background of the Research, Problem Enunciation, and Rationale of the Study, Objectives, Methodology, Data Analysis, Findings, and Recommendations. By handle a wide variety of products ranging from consumer goods like Rice, atta, soybean oil, palm oil, masur dal, potato, onion, garlic, powder milk sugar, soap, toothpaste, condoms, contraceptive pills, soft drinks, toiletries, agricultural, pharmaceutical and even telecommunication products selling market gather essential respondent who are fighting against recent hikes. The purpose of the research was to make a comparison between the behaviors of different consumer of different professions and identify what is their actual demand related to consumer goods because of price hikes.

Keywords: Strategy, Behavior, Price Hike, Consumer, Demand.