Current Practices of Green Marketing and Consumers’ Attitude towards Green Consumption: A Case Study of Some Selected Plastic-Bottled Soft Drinks Producing Firms

Abstract

In today’s global economy, organizations are increasingly called upon to demonstrate sound management of economic, social and environmental issues. A focus on these issues results in advantages in financing, insurance, marketing, regulatory treatment, and other areas. Business today is not just about selling a product or service to a customer around the corner. In the rapid evolution to a global market-place, having a set of common rules is critical to facilitating trade. Increasingly in this single world market, an organization needs to be able to demonstrate sound business management that includes concern for the environment. This would obviously results in advantages in financing, insurance, marketing, regulatory, and other areas of operations. An Environmental Management System (EMS) provides a solid framework for meeting environmental challenges and realizing the benefits. EMS is a structured approach to addressing the environmental bottom line. Development and implementation of EMS requires careful concentration, otherwise it would be an overwhelming task. Major global firms and international industry associations have historically been leaders in the areas of corporate environmental performance and voluntary initiatives for global environmental management. On the other hand, Bangladeshi firms are seriously lagging behind. Multinational companies as well as larger associations must come forward to help their smaller counterparts in development and implementation of a successful EMS for the betterment of the business sector and the environment as a whole.

Keywords: China insurance industry, Foreign fund, Challenge