Effect of Advertisement on Purchasing Energy Drink in Dhaka City of Bangladesh

Abstract

Public announcement intended to promote the sale, purchase or rental of a product or service to advance a cause or idea or to bring about some other effect desired by the advertiser, for which transmission time has been given to the advertiser for remuneration or similar consideration. The consumer durables usually calls for a greater exchange and hence the consumer decision-making process turns into a comparative critical evaluation method before the purchase is made; the first moving consumers good (FMCG) do not follow the same procedure in reaching at the purchase decision. Failure to address the advertising communication tools accordingly is wastage of valuable time, money, effort as well as other resources. For instances, communicating through an ineffective media or otherwise failing to reach the target segment is wastage of resources along with loss of sales as well as other favorable consequences. So that this paper tries to identify the advertisement effectiveness of energy drinks in different media on the buying decision among the peoples of Dhaka in Bangladesh. In order to reach the study objectives convenience/purposive sampling has been employed and sample is selected from different shopping mall of different areas of Dhaka city. The results of this study show that advertisement has great influence in expanding Energy drink Company. So producer should spend huge amount of money in advertisement and also should prepare the advertisement in such way that people of all classes are attracted of that advertisement and the most effective media is TV.

Keywords: Energy Drink, Advertisement, Dhaka City, Bangladesh