Investigating the Consumer Attitude toward Green Marketing

Abstract

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into account when adapting to climate changes .As a third world country Bangladesh can place a good phenomena in climate change through adapting consumer attitude towards green marketing . According to the study, consumers are very much sensitive in a few factors. These factors are consumer’s loyalty about green product, Global warming and environmental safety, quality of product, concern about extra price and Luxury and Environmental awareness. Both descriptive and inferential statistics were used in analyzing data. And we distribute 120 questionnaires among the people. And for analyses the data, we use correlation and regression, according to that all of the hypotheses accepted.

Keywords: Green product, Green consumer, Corporate Social responsibility, Green marketing.