Value Web: Perspective of Cellular Phone Industry of Bangladesh

Abstract

Cellular phone is the one of revenue generating sector in Bangladesh. 100 million subscribers milestone has been achieved in 2013. Significant development and availability of Internet brought new scope to add value to the customer which facilitates companies to redesign existing business process and fabricating new value web. Value web is a collection of independent firms that use information technology to coordinate their value chains to produce a product or service for a market collectively. It is more customers driven and operates in a less linear fashion than the traditional value chain. In this paper the author investigated and explained the role of information system to develop value and the extent of value web in telecommunication industry of Bangladesh.

Keywords: Value web, cellular phone industry of Bangladesh, Information system