Launching Marketing of Facilitated Tourism to Access Them Globally by Jordan

A.H. Alhroot


The aim of this study is to identify the definition of accessible tourism within the humanitarian requirements locally, regionally and globally. Thus, it was the start of their activities and their effectiveness through the launch of their position in Lib tourist village recommended by the conference, which was held in the city of Aqaba in Jordan recently. This means that Jordan is considered one of the most important markets and finest of facilitated tourism, which meet the requirements and needs of their humanitarian tourism (Alhroot, 2013).

Therefore, the findings indicated that the value added in this type of tourism to be held of the first time domestically, regionally and globally. Thus, the current study showed a range of services and facilities in providing services for these humanitarian requirements of pensioners, the elderly and disabled more than 50% of the world's population around the world (WHO, 2012) using the tools of facilitated tourism. Furthermore, these tools of tourism facilitators are utilized to be accessible and develop some basic services to meet their needs. Tourism facilitators have developed its integrated strategy through medical tourism due to its importance, which has spread widely prevalent today than ever before (DG ECHO, 2012). That contributes to human knowledge and tourism industry as well as cultural heritage theories through the ages.

Keywords: Jordan, facilitated tourism, marketing, humanitarian requirements, human knowledge, cultural heritage theories

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