The Role of Finance, T.V Advertisements, Electronic & Social Media in the Lifestyle and Purchasing Patterns of Pakistani People

Abstract

In this descriptive research we quantitatively described the role of television advertisement, electronic and social media and its influence, impact in the lifestyle, purchasing pattern of Pakistanis. We developed the relationships between variables on the basis of theory by our deep study of national level news paper’s articles, past researches. To prove our theory we took public opinion through questionnaire survey and interview techniques. In our interviews with retailers, wholesalers, owner of private media channel, we asked the answer of different questions which relates our study. objectives of this research was to know the reasons of lifestyle changing, scatter mind youth, changing in mood, agitation, rapidness in the behavior of people and the impact of social and electronic media, television advertisement on the society.one of the reason for rapidness in the behavior, mood changing of people is because of the technological advancements and rationally appealing attitude of advertisements. The responsiveness and reactivity of people is being higher, it’s because of fast flourishing media which works on sponsorship whether it’s political or corporation backed. The lifestyle of Pakistanis is depending on electronic and social media, TV advertisements. Which is not only provide information, awareness but also playing role for educating people. People takes information, education at their homes. Their purchasing patterns changes in the response of advertising media. People makes perceptions depending upon the information they gets from television and their social network.

Keywords: Lifestyle, Purchasing patterns, Pakistani electronic & social media, Television Advertisement, Role of Finance