Investigating the Effective Factor in the Successfulness of Websites Design

Abstract

The success of e-commerce for any company, especially if it is not a well-known name, is  greatly dependent on the appropriate design of its Website. This study investigates the determinants of an effective Website. A literature survey indicated that the major categories of determinants are service quality, system quality and information quality. The relative importance of each category was determined by counting the number of citations in the literature, and by soliciting the opinions of end users. The paper concentrates on experts’ recommendations of how to create an effective Website from an e-commerce point of view. And for gathering the data we use from384 questionnaire among the client of websites. and for testing the data, we use from correlation and regression test, so according to finding all of the hypotheses are accepted.

Key words: Website design, service quality, information quality and system quality