An Analysis of the Effect of Employee Recruitment Strategies on Employee Retention at Equity Bank, Kenya

Abstract

The main goal of strategic recruitment and selection is about finding the best recruitment sources, hiring the best talents and keeping the organisation competitive on the job market and retain its best employees. This process helps to set and achieve the right limits. This study sought to analyze the effect of employee recruitment strategies on employee retention at Equity bank in Kenya. The general objective of this study is to analyse the effect of employee recruitment strategies on employee retention at Equity Bank, Kenya. The study adopted descriptive survey design and the target population consisted of all managers at the head office, and managers at branches (branch manager, operations manager, credit manager, customer service manager, agent manager, and relationship manager) recruited or promoted over 2 years ago, categorized according to the recruitment strategy applied, as tabulated in the sampling frame below. The questionnaire was pre-tested on a pilot respondent who are not part of the study respondents but knowledgeable in the study aspects in order to ensure their validity and relevance.  Secondary data was extracted from annual reports, publications and documentary analysis was used to gather background information by reviewing literatures relevant to the study.   Reviews of the measures used to measure the study variables were also be used to construct the questionnaire to ensure face and construct validity. The data collected was then analyzed using descriptive and inferential statistics. Cronbach’s alpha coefficient was used to measure the reliability of the scale, which will be used to assess the interval consistency among the research instrument items. Employee recruitment strategies were found by this study to have a positive and significant effect on the employee retention at Equity bank in Kenya.

Keywords: Employee Recruitment Strategies, Employee Retention, Equity Bank, Kenya