The Trends, Challenges and Opportunities in Agro-Materials Processing Marketing in Nigeria

Abstract

The study examined the Trends, Challenges and Opportunities in Agro-Materials Processing Marketing in Nigeria. The introduction aspect of research is a brief succinct begin with the aim of giving a glimpse of what the study is all concern. The problem statement is part of the introduction of the study, which includes inadequate storage facilities, low-level commitment of top-level authorities and ineffective marketing planning and investment. The researcher mainly make used of secondary data collection to review this study and marketing strategic management‘s SWOT Analysis model to identify some key variables that positively and negatively affects the marketing and investment of agric-food businesses in Nigeria. Some basic trends like policies and top-level commitment of governments are important elements in helping the investment issues of agricultural raw materials. The trends, challenges and opportunities were carefully reviewed to allow the researchers come out with workable solutions. Among these are pressures on food supply leading to higher food prices; Supply chain transformation will reduce costs and shorten delivery times; and workable solutions; when raw materials are priced below world prices, processors can compete in price sensitive markets provided supply chains are efficient. Sustainable policy to improve access to raw materials and the opportunity to foster regional integration and infrastructures with particular attention to agro-raw materials marketing should be a fundamental issue by government.

Keywords: Trends, Challenges, Opportunities, and Agro-Materials