The Impact of Environmental Public Relations Strategies in Managing Climate Change for Agricultural Development in Nigeria

Abstract

The study examined Environmental Public Relations (EPR) strategies as intervention measures to caution the challenges of climate change on agricultural development in Nigeria. The objectives of the study included the effects of drought, flood, desert encroachment on agricultural in Nigeria and the effective application of EPR strategies on mobilizing the citizens as primary intervention measure, A critical review of literatures revealed the adverse consequences of climate change on the production of food, livestock, cash crops. The cross sectional survey design was used to obtain necessary data. The sample size of the study was 201 from the two selected states (Yobe – North and Cross River – South). The findings of the study revealed that low yield of agricultural products and massive lost of farm lands were evident result of climate change. Mobilization, participating and social marketing strategies will assist create the needed environmental education that will results in change in attitude of the people to become environmental friendly.

Keywords: climate change, mobilization, strategies, desertification, agriculture, flood, drought.