A Study on Consumer Preferences for E Shopping with reference to Bahraini Consumers

Abstract

Technology based Internet has shortened the gap between continents, countries, cities, towns and villages and people. Different parts of the people have similar tastes, perceptions, styles and accessibility. Now Online shopping has opened the doors of globalization as it facilitate all the information about the product from anywhere around the world and it can be accessed 24/7. Therefore organizations have changed their selling and buying strategy. An even consumer preferences also has changed in terms of choices, quality, services, selling and buying. The main reason behind this is that, most of the electronic devices apps are well connected to the internet. Therefore, consumers are showing very enthusiastic behavior to buy and sell their chosen product. Keeping these benefits in their mind consumers are acting very smart and showing lots of interest to do online shopping, why because its saves time, easy payment and it will display many options to choose best of the best of his choice of product.

The present study is to know which factors are influences Bahraini consumers to go for E shopping. The study further discloses that which professions are showing interest in E shopping in Bahrain. The Researchers dropped their suggestions for E tailors and consumers so that it can be implemented for further success.

Key words: E shopping, consumers, payment mode, purchase mode.