An Assessment of the Factors Affecting the Consumer Satisfaction on Online Purchase in Dhaka City, Bangladesh

Abstract

Internet user has been increased in Bangladesh day by day and many companies have already started their online businesses.  This paper sets out to develop an overview of online consumer behavior and the satisfaction criteria’s in Bangladesh. The main objective of this research is to study, especially what are the factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 75 questionnaires were distributed among the people of different areas in Dhaka City. The replies have been analyzed by means of frequency distribution, average and chart analysis. The result of the survey analysis has shown that most of the respondents are male and their numbers are 48.The numbers of online consumers are 62 who have completed their graduation and prefer to make their purchases online. There are some factors such as satisfied with price and product quality has a positive impact on consumer satisfaction.

Keywords: consumer buying behavior, online shopping, consumer satisfaction, internet, etc