Women Entrepreneurship in India: A Case Study of Rink’s Creation of Rinku Lakdawala

Abstract

The recent advances in technology and the modern Automation world demand the able administration and initiations from the educated women class and dynamic women entrepreneurs, who absolutely vouch for accidental to the economic growth of nations. It is the order  of the day where concept of  women entrepreneurship programs have to be devised to analysis the market failures and at the same time to abode the afire civic problems by adding  a new dimension of Women entrepreneurship for all SMEs’ and advance policies. Entrepreneurship is the basic activity that entails a core basic understanding “Made On Own”. In country like India, the business domain and working scenarios are dominated by menfolk only, but women with dynamic changes in the environment, have realized the criticality of survival and coming in par with the men. Women are becoming more assertive, powerful and standing for their rights, freedom and equality in the business domain. They enter small business and entrepreneurial activities that enriches their life for money earning and getting recognition in the society as well. The paper entails the importance of woman entrepreneurship through a case study where her entrepreneurial skills help her to get an identity for herself and be respectful in the eyes of the society. Woman is not confined to home based business, they are equally equipped to work in the mainstream of the business whether it a service or manufacturing unit. Mrs. Rinku Lakdawala of Rink’s Creation is a great role model to follow where she kept no stones unturned to make herself successful in Textile Industry.

Keywords: Women Entrepreneurship, Challenges, Factors, Innovations