Investigating the Effect of Perceived Service Quality, Perceived Value, Brand Image, Trust, Customer Satisfaction on Repurchase Intention and Recommendation to Other Case study:LG Company

Abstract

In todays competitive world to have a dominant position in the market provide superior quality products to our customers is an important issue which can be used as a lever to create a sustainable competitive advantage by name. pervious studies show that customer satisfaction is the main source of competitive advantage often leads to customer loyalty and repeat purchase. In addition, service quality, perceived value of the product, consumers will not impact on their satisfaction. Another factor is that brand trust and brand image in the minds of the individuals. According the importance of each of these elements, in this study, the researcher sought the efficacy of each of these on each other and than, assess their impact on offer products or services to others. In this study, the questionnaire to 420 consumers of LG Household Products and for data analysis Spss software was used for regression through the findings suggest the hypothesis is accepted.

Keywords: Factors influencing Customer Satisfaction, Repurchase Intention, Recommendation to Other, LG Company