The Impact of Applying the Knowledge Management Strategies to Accomplish Productive Efficiency and Market Share in Jordanian Telecommunications Companies

Abstract

This study aimed to identify the impact of the applying the knowledge management strategies to accomplish productive efficiency and market share in the Jordanian telecommunications companies, and included a study population of all employees and with the functional title (Director, Assistant Director, Head of Department, Head of Unit) in Jordanian telecommunications companies  amount (170) Director. To achieve the objectives of the study, the researcher prepared a questionnaire included on the (27) paragraph in its final form, was confirmed the veracity of the tool by presentation to a group of arbitrators, as was confirmed persistence using (Cronbach's Alpha) coefficient, with a reliability coefficient for the total tool (0.78 ). To answer the first and second questions, the researcher used the means and standard deviations, while the use of Multiple linear regression analysis to test the study hypotheses. The study found a range of results was the most important: There was no statistically significant impact at the significance level (? = 0.05), for applying the knowledge management strategies to accomplish productive efficiency in Jordanian telecommunications companies. There was no statistically significant impact at the significance level (? = 0.05), for applying the knowledge management strategies to accomplish market share in Jordanian telecommunications companies. The study found some of the recommendations, including: The need to develop and document / guide special knowledge management strategy to be a reference relied upon by the organization at any initiative to implement knowledge management programs in light of the overall strategy of the organization. Raise awareness and deepen knowledge about the management strategies of managers and individuals alike, because of this kind of elements of an effective impact on the completion of productive efficiency and market share in Jordan Telecom companies.

Keywords: knowledge management, production efficiency, market share, Jordanian telecommunications