Empirical Analysis of Competitive Advantage of Muslim Contractors in the East Coast of Malaysia

Abstract

With a vast development business growth in the country, forces local contractors to promote their competitive advantage in order to continue surviving.  In doing so, a number of variables such as human resource management, financial, government, supplier, technology and new market entrance with competitive advantage are used. This paper intends to explore as well as examining the ability of each class of local Muslim contractors in East Coast of Malaysia in maintaining their own competitive advantages. A total population of 3,331 contractors was generated from the Contractor Services Centre (PKK). Stratified sampling techniques was used for data collection managed to get 349 samples for the analysis and answered the designed questionnaire. The results tell us the significant and important role of human capital, technology and suppliers in construction industry. In promoting business competitive advantage technology plays an important dimension and not serving as a mediator to all other factors.

Keywords: Muslim contractors, Terengganu, Malaysia, competitive advantage