Suggested Adaptive Leadership Principles in Marketing Environment

Abstract

This paper presents a description and analysis for the dynamic leadership in marketing associations, this leadership as always will be called the adaptive leadership.   In this paper a measures for adaptation of the leadership will be developed to make a judgment on some leaderships in some marketing associations if they were adaptive or not. It is found that most of marketing leaderships in Jordan are not adaptive but by more experience and training most of them have the ability to transform into adaptive leaderships.

Keywords: Leadership, Adaptive, Marketing, adaptation Measures.