Supply Chain Management and Service Quality in Malaysian Hotel Industry

Mohammad Nassiry, Zahra Seyed Ghorban, Azadeh Nasiri


Studying supply chain management has been receiving numerous attentions. In the hospitality industry attempt have been made to study this concept, but more enquiries need to be conducted. Along with this objective, this study investigated the role of supply chain management practices in enhancing service quality in the hotel industry in Malaysia, which is a favorite destination nowadays. Analyzing 89 data from managers in hotel industry in Malaysia revealed that successful supply chain management practices would lead to higher service quality.

Keywords: Strategic purchasing, Communication, Suppliers’ relationship, Service quality, Hotel industry.

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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