Reconfiguration capabilities, entrepreneurial intentions and competitive advantage of small and medium youth retail enterprises in Kenya
Abstract
This paper examines how entrepreneurial intentions mediates reconfiguration capabilities and competitive advantage relationships in youth owned small and medium retail enterprises facing dynamic situations especially from large retail enterprises.
Keywords: Reconfiguration capabilities, entrepreneurial intentions, youth SMREs, competitive advantage
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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