The Importance of Organizational Structure and Corporate Culture in Open Innovation Performance

Abstract

This study investigates the relationship between changes in organizational structure and company culture, and open innovation performance. Two hypotheses were developed based on the literature review. In order to test the hypotheses, the quantitative surveys were collected and analyzed using the data obtained from the questionnaire, answered by 52 companies located in China. Finally, the findings shown that both hypotheses were supported. These results reveal a significant positive relation between both, changes in company culture and changes in organizational structure and open innovation performance. This study has numerous implications for managers implementing an open innovation process.

Keywords: Open Innovation, Organizational Structure, Company Culture, Open Innovation Performance.