Media Inattention for Entrepreneurship in Pakistan

Abstract

In this paper, we are discussing the role of media for fostering entrepreneurship, by giving coverage to business success stories entrepreneurs and overall entrepreneurship. Media can play a productive role. We used Pakistan as a case, a country having enormous number of electronic and print media fast pace growth, among all the factor driven economies. We used the GEM data to develop our framework. The area we are thrusting is comparing the size of media and attention being paid to entrepreneurship in Pakistan. The less attention resulting in low level of entrepreneurial intentions, ultimately that will lead to low level of opportunity driven entrepreneurs and new business ownership rate in Pakistan.

Keywords: Media entrepreneurship, Media attention, GEM, Entrepreneurship, Pakistani Media