A ‘VUCA’ Metrics Analysis of Organized Retail Sector in India

Manash Kumar Sahu


Instability and arbitrariness are inherent in the business arena and the Indian retail industry is not unscathed from that. VUCA- buzz word of the modern dynamic business environment has its own footprint in the Indian retail industry and specifically the organized retail ecosystem. The presence of Volatility, Uncertainty, Complexity & Ambiguity (VUCA) in Indian organized retail industry cannot be underestimated. This paper analyses the characteristics of Indian organized retail industry on the basis of Bennett & Lemoine’s VUCA metrics and illustrates how the Indian organized retail industry is exposed to each facet of VUCA environment.

Keywords: Volatility, Uncertainty, Complexity, Ambiguity, VUCA metrics, Organized retail, India

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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