A ‘VUCA’ Metrics Analysis of Organized Retail Sector in India

Abstract

Instability and arbitrariness are inherent in the business arena and the Indian retail industry is not unscathed from that. VUCA- buzz word of the modern dynamic business environment has its own footprint in the Indian retail industry and specifically the organized retail ecosystem. The presence of Volatility, Uncertainty, Complexity & Ambiguity (VUCA) in Indian organized retail industry cannot be underestimated. This paper analyses the characteristics of Indian organized retail industry on the basis of Bennett & Lemoine’s VUCA metrics and illustrates how the Indian organized retail industry is exposed to each facet of VUCA environment.

Keywords: Volatility, Uncertainty, Complexity, Ambiguity, VUCA metrics, Organized retail, India