Consumer’s Attitude towards the Use of Smartphone in Bangladesh: A Circumstantial Study on Rangpur Region

Abstract

The study existed to examine the consumer’s attitude towards Smartphone usage and explore the relationship of selected socio- economic profile of Smartphone consumers with their attitude toward Smartphone usage. The selected socio- economic profile were gender, age, occupation, education level, income level, and experience level on Smartphone. The study, descriptive in nature, has conducted based on primary and secondary data from the 100 respondents of Rangpur city who use Smartphone. A conceptual framework has designed to conduct the research. The survey questionnaire has included 13 questions most of those designed under five (5) points likert scale. The collected data had analyzed by using frequency distribution and Pearson’s product moment co-efficient of correlation through the SPSS 20.0 version. The study showed that male (58 percent) and young consumers was greater user of Smartphone. The findings revealed that majority (70 percent) of the respondents felt favorable category followed by 25 percent most favorable and 5 percent less favorable towards Smartphone. Some attributes consumers considered to purchase Smartphone such as brand image, functional features & apps, outlook & appearance, power supply, operating system, price, service, camera resolution, durability, and compatibility. Correlation analysis indicated that there was no relationship between socio- economic profiles of consumers with their attitude towards Smartphone usage. All of the consumers confronted hitches to use Smartphone but their problematic stood slight. Consumers used Smartphone to make their life easier and to adopt the digitalized world by connecting internet with the whole world.

Keywords: Smartphone, Consumer attitude, Experience, Bangladesh.