Emerging Trend of Branch Less Banking in Pakistan

Abstract

The purpose of this research paper is to observe and analyze the trend of Branchless Banking in Pakistan. A fast advancement in innovation over the previous decade has gotten exceptional changes in the Pakistan financial industry. As banking industry is progressing in terms of technological innovation, from traditional banking system towards Branchless Banking system such as ATM, Mobile Banking, Internet Banking, POS and etc. All most every Bank is now collaborated with Mobile Telecommunication companies. In this paper it is also elaborated that now Companies are more stable to provide financial services i.e. transfer of money (sending & receiving) with cheapest rate to customer through mobile phones.

Keywords: Branchless Banking, 24/7 access, Mobility, Alternate Deliver Channel, Customer Satisfaction, Banks, Mobile, Internet, ATM.