E-Toll Usage System Reviewed from Community Income, Benefit, Promotion Appeal, and Community Trust (Empirical Study at Tangerang City E-Toll User 2017)

Abstract

This study aims to examine the factors that affect e-toll use system services by using multiple linear regression. This research was conducted in Tangerang area using survey method. This study obtained respondents as many as 150 people who have used e-toll. This study used SPSS.20 software to test the research data. The results of the analysis for this model indicate that Community Income, Benefit, Promotion Appeal and public trust have a positive and significant impact on e-toll use System. The implications of this research are expected to help the banking business sector to pay attention to the factors that influence the interest of using e-toll system.

Keywords: Community Income, Benefits, Promotion Appeal, Community Trust, E-Toll