Competitive Advantage of Small and Medium Enterprises in Nigeria: The Predicting Role of Innovative Service Delivery

Abstract

The growth and development of both developed and developing economies depends on the activities of Small and Medium Enterprises (SMEs). Giving this fact, in spite of the significant role played by such businesses in the country’s economic development, their growth and survival rates are seen to be low. Most of them fail to celebrate their first birth dates. Hence this study sought to investigate the predicting role of innovative service delivery on competitive advantage of Small and Medium Enterprises in Nigeria. The study followed a descriptive survey where quantitative approach were employed. About 368 questionnaires were distributed to owners of SMEs. Analysis of data involved the use of statistical package for social sciences (SPSS version 22.0). Hypothesis was tested using linear regression. Result revealed that innovative service delivery significantly and positively predicted competitive advantage of Small and Medium Enterprises in Nigeria.

Keywords: Competition, Competitive Advantage, Innovative Service Delivery, Small and Medium Enterprises.