Strategy of Decreasing Loan on Electricity Bills in Order to Achieve Performance (A Case Study at PT PLN (Persero) Medan Kota Rayon)

Abstract

The problem in this study is that PLN Medan Kota Rayon cannot achieve the target number of loan on electricity bills. It is influenced by various factors originating from the internal environment and the external environment. The purpose of this study was to formulate an effective strategy that was applied to reduce the amount of loan on electricity bills at PLN Medan Kota Rayon.The research method used is descriptive analysis using an Internal Factor Evaluation Matrix (IFE Matrix), an External Factor Evaluation Matrix (EFE Matrix), and a SWOT Matrix. Using the analysis of the three matrices the appropriate strategy recommendations are produced that are Aggressive Strategies.

Some strategies that can be used as an alternative development are develop an application that support mobile devices to monitor the loan billing and customer’s electricity termination, so that the supervision of the execution can be carried out by the PLN, and the termination officer is assisted in carrying out termination work according to the standard operating procedures. Another strategy is to carry out cooperation with banks to facilitate payments through internet banking / mobile banking. As well as other aggressive strategies is to routinely disseminate to customers by utilizing information technology media, such as social media, mail lists, sms blast, etc., related to information such as the maturity of electricityity bills payment, procedures for temporary termination and complete demolition, planned outage schedule information, information on changes in the Basic Electricityity Tariff, as well as other current PLN information to form customer engagement.

Keywords: Loan on Electricity Bills, PLN Medan Kota Rayon, IFE – EFE Matrix, SWOT Matrix