Culinary Tourism Based Model of Coastal Community Economic Development in Siak

Abstract

This research aimed to create a model for culinary tourism development to improve the coastal community economy in Siak. The data analysis used in this study was SWOT Analysis ( Strengths, Weaknesses, Opportunities, and Threats ). Based on the results of the study, it was known that culinary tourism in Turap Waterfront area is very potential. However, culinary tourism institutions had not been developed. There were also other problems like the limited amenities (hotels, restaurants, travel agents and clean water), limited human resources, weak community participation in the culinary tourism, weak promotion and marketing, and lack of planning and development of cultural potential and culinary tourism.The development model needed to develop culinary tourism in Turap Waterfront area was a complex collaboration model which demanded the integration of government, culinary entrepreneurs and society in terms of the management. Besides, it was also necessary to apply modern management knowledge in the development of culinary tourism in Turap Waterfront area. Therefore, the development could be organized and the traditional Malay cuisine was maintained to be the icon of culinary tourism in Turap Waterfront area.

Keywords: culinary tourism, economic development, coastal communities