E-Marketing and the Future of Commerce: Pros and Cons

Thuraya M. AL-Rubain, Ghada Arif

Abstract


Making a choice between selling online through an e-Commerce store, and selling in a traditional bricks-and-mortar location can be incredibly difficult. Not only that, but it’s also one of the most important decisions your business will ever have to make. Whether you sell online or offline will change how you interact with customers, market your products and hire new employees. Because of the development of the world and the development of its lifestyles, there has been something known as online marketing, and companies used to rely on the promotion of the commodity and marketing on the ground face to face, but today they promote the product and market across the Internet around the world and not only on a particular environment, There are several sites that are interested in promoting and marketing goods and products through the Internet, digital devices and mobile phones without the need for papers. The methods of marketing success depend on the experience of the marketing officer and the specific financial budget, and marketing methods followed.

Keywords: E-Marketing, Future of Commerce, Pros and Cons


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