The Effects of Social Media Marketing on Church Growth: A Case of PCEA Evergreen Church, Nairobi Kenya

Abstract

E-commerce is an essential strategy for contemporary organizations since a significant percentage of the population relies on online information. Social media is a popular unconventional e-commerce approach used by organizations to achieve predictable goals using very low budgets. Churches, like every other organization, take advantage of the benefits presented by social media to fuel growth through innovation, relationships. The researcher narrows down the investigation to Nairobi and focuses on the PCEA Evergreen Church along Kiambu Road. The parish provided 88 respondents obtained through multistage sampling method. The researcher used a cross-sectional, descriptive approach. Socio-demographics, brand visibility, and customer satisfaction are the independent variables used to correlate the link between social media and church growth. IBM SPSS® version 24 and Microsoft Excel were the analysis instruments whereby each respondent had a church growth index that was linked to their feedback. Findings indicate that social media marketing influences church growth since it revolutionizes communication, it provides a platform for the church members to speak out, it promotes a learning environment, and enhances the collaboration of members and fastens the achievement of church objectives. Conclusively, the adoption of social media marketing is an indisputable path towards the growth of church and recommendations exploit all elements that may trigger growth and help keep the young people in church.

Keywords- Social Media, Marketing, Church Growth, Technology, Communication

DOI: 10.7176/EJBM/11-6-15