Effect of Social Media on College Students Academic Performance

Abstract

Social media act as an online communications channels dedicated to community-based input, interaction, content-sharing and teamwork. Social media is becoming an essential part of life online as social websites and applications proliferate. The new and easy ways to of getting the knowledge have emerged using social networks in both formal and informal method. Now days demand of social media increasing everyday people love to share their ideas, views, information. The purpose of this research paper is to understand the effect of social media on academic performance of college students.  Taken this into consideration 166 students were randomly taken from different colleges who were using social media as means of education tools. The study was conducted an 8-item questionnaire with Likert Scale (Disagree-1 and 5 for Agree). Various aspects of behavior & Social Networking pattern were taken into consideration. The analysis was done based on Mean & t-test, the result shows that Social Media put positive impact on behavior of the students but has not changed the academic performance of the students in terms of improved grades. It was also found that Female students are using more social media than the male students.

Keywords Social media, communications channels, performance

DOI: 10.7176/EJBM/11-9-20

Publication date:March 31^st 2019