Relational Capital: An Imperative for Effective Service Localization

Abstract

This paper addressed the relationship between relational capital and effective service localization. As a review, the paper discussed literature on three main concepts – relational capital, service localization and effective service localization. Effort was made to distinguish between service localization and effective service localization of telecom multinationals in Nigeria. The findings reveal that a generality of studies identify relational capital as providing the required knowledge-base and resources for effectively localizing firm’s services. In conclusion it was stated that relational capital is imperative and enhances the extent to which firms are able to understand and appreciate the uniqueness of their foreign operational contexts, meet with the social and economic requirements of such a context and as such be consistent in their service to their foreign markets or operational contexts

Keywords: Relational capital, effective, service localization, multinationals, foreign direct investments, telecommunication

DOI: 10.7176/EJBM/11-11-09

Publication date: April 30^th 2019