Research on the Willingness to Use Shared Logistics Facilities Under the Background of Sharing Economy:Based on the Model of Moderating Effects

Abstract

In the academia, there were so many papers about behavior intentions in the traditional business model, but so little attentions were paid to the factors which influenced smart express cabinet behavior intentions under the background of sharing economy.The relationships between smart express cabinet perceived factors, green value and behavioral intentions were revealed. Through literature review, the perceived factors for smart express cabinets were measured using functional value, emotional value , price perceived value and service quality perceived value. A structural equation model (SEM) was then developed to describe those correlations and effects. The results show that functional value, emotional value and price perceived value have direct positive impacts on behavioral intentions. In addition, green value adjusts the relationship between functional value , price perceived value and behavioral intentions. Therefore, attaching importance to green value and improving service from functional value, emotional value , price perceived value in logistics industry are essential ways to increase behavioral intentions.

Keywords: green value, sharing economy, customer perception, behavioral intentions.

DOI: 10.7176/EJBM/11-17-05

Publication date:June 30^th 2019